Elsa Johnson

Ethi- Collective

Elsa Johnson
Ethi- Collective

Since coming back from working at ELLE in Sydney, and a vacay in Vietnam, I pretty much threw myself into work. I started as the Brand Manager for Fast Fashion label, Reverse and assisting with sales and marketing with the sustainable startup Akagu. Which do you think I preferred?everse is a company I have worked with for over a year, originally in their showroom in Brisbane and then moving to take over their Melbourne showroom.

Reverse is a fast fashion wholesaler with new styles and stock drops each week, we don't sell retail but to online boutiques and other Australian boutiques. This position combines a lot of my previous experience in showrooms and sales, it handles a lot of money and different clients. 

Akagu is a bit different, focusing on bringing clients in and working with inbound marketing. For this role I am looking at writing different blog posts about sustainable fashion and the fashion industry, managing social media channels and reaching out to designers and working with them to build their brand page. What I love about this role is that I can keep learning more about sustainable fashion and digital marketing!

For all the blog posts I have been writing I will be putting them up here soon!! x